Podcasting for Lawyers: Complete Guide from First Recording to Ongoing Success

Need help to produce a podcast for lawyers, legal clients, and brand building? Firstly, know that you are on the right track. As an attorney or representative of a law firm, podcasting could do wonders for your business and reputation.

With over 4 million podcasts and more than 500 keen listeners worldwide, podcasting is an opportune platform for advertising. Interactive, bite-sized, and valuable content is the way to attract leads right now, and a dedicated legal podcast fits right in.

Producing a podcast might seem a daunting task, but we’ll make it a walk in the park by guiding you from setup to ongoing management.

Stage One: Planning & Research

Every gameplay needs a plan because winging it is too risky, particularly in the legal industry. Moreover, to put together a lucrative game plan, you need to know your niche to a T. Whether you practice Criminal Law, Personal Injury Law, or Family law, it’s fundamental to understand the pain points of your target audience.

Here are a few tips to help you with planning and research:

1. Observe successful podcasts related to your particular legal niche

2. Identify and relate to your target audience – potential clients, law students, fellow lawyers, etc.

3. Decide a format for your podcast; you can keep it solo and focus on case studies, call in a co-host to make it more conversational, or opt for an interview-style program

4. Determine the frequency of your podcast, based on your capabilities. For example, you may release a podcast weekly, bi-weekly, or even once a month.

Stage Two: Technical Setup

This is the easiest step, but a very important one at that. To create an upmarket podcast for your listeners, you require high-quality equipment. The technical setup for producing your podcast does not require a huge financial investment, but do spare a lit extra cash for finer stuff if you can. The audience likes it when they can hear you loud and clear.

These are the essentials:

. A premium podcast microphone with built-in noise reduction features

. A heavy-duty computer for editing, storage and other post-production operations

. Podcast recording and editing software

. A quiet space or room with sound-proofing for recording

Stage Three: Podcast Content Creation

Now let’s get to the crucial part of producing a podcast, i.e. creating content that sells. Your first podcast needs the extra wow factor to stand out among established contenders. Consider this your time to shine, show your brand’s personality, and convince people that you might be the next best thing in your niche.

A few tips to compel listeners to sit back and hear out the whole thing:

. Pick a catchy name/title for your podcast

. Engage the audience from the very start with an intro that gets them excited to hear more

. Prepare an in-depth script, so you don’t pause or fumble along the way

.Get your facts straight because accuracy is key in legal content

.Use storytelling to sound relatable

Stage Four: Editing & Publishing

Once you’re done recording, the next step is to edit and refine your content before releasing it to the world. Listen to your own content and play the harsh critic; even better if you seek the advice of a legal podcasting professional and request their input in the matter.

Editing suggestions before you hit publish:

1. Cut out mistakes and redundant content

2. Balance audio levels and remove any background noise

3. Add some intro and outro music that complements your topic

4. Choose a suitable podcast publishing platform for legal content

5. Optimize your podcast’s title and description to make it SEO-friendly

Stage Five: Marketing & Promotion

So, you created a stellar legal podcast, uploaded it on the ideal platform, and yet you’re nowhere near done. Maybe a few by-passers will check it out and listen to the end (if you’re lucky) but that’s not your goal. You want your content to reach maximum people and bring in real leads, which is where marketing and promotion comes in.

Marketing strategies to promote your podcast:

1. Use your law firm’s official website and social channels to publicize the podcast

2. Turn the podcast into a blog/infographic, social media posts, reels/clips, etc. to maximize distribution

3. Collaborate with experts in your field to improve your online presence

4. Encourage your audience to give feedback and ask questions

Stage Six: Ongoing Management

Your first podcast is unlikely to achieve overnight success and that’s alright. Even if you receive a handful of positive reviews, consider it a win. Building authority takes time, and the only way to speed up the process is to hire a professional for help and keep producing valuable content.

Tips to keep your podcast up and running:

1. Brainstorm several topic ideas in advance

2. Consider batch-recording to save time and keep up with tight schedules

3. Track the audience response, take note of what they like, and live up to expectations

4. Keep improving your content and never shy away from trying new things

Wrapping Up

Starting and running a legal podcast is challenging, but the hard work pays off. Apart from boosting your law firm’s credibility and bringing in new clients, podcasting will attract the top talent in your niche. Therefore, don’t let your confidence waver and get in touch with a reliable legal podcasting agency to get a head start.